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4 Things To Remember When Buying Diamonds Online
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On Thursday, August 3, 2017
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When Peggy Olson coined the iconic phrase, "Diamonds are forever" for a 1948 De Beers
advertisement, she had no idea that her words would still resonate more than half a century later.
Today, almost 75% of brides still choose a diamond for their engagement ring, and Americans
spend more than $7 billion a year on diamond engagement rings. The purity and eternal nature of
diamonds make them the perfect symbol of true love. But how do you know you are purchasing
quality diamonds? Here are 4 things to remember before you buy diamonds online.
1. Buy certified diamonds.
We all know about the 4Cs: color, carat, cut, and clarity. But there is another C that’s equally
important – certificate! Ask for a gemological certificate that states all of the attributes of the
diamond you're purchasing. There are plenty of websites that explain each of these attributes in
detail. Read and understand the relevance of these factors before you buy diamonds online.
2. Reputation matters.
Before spending thousands of dollars on a diamond engagement ring online, learn everything
you can about the company that’s selling it. While there are hundreds of websites claiming to sell
diamonds and gemstones at great prices, some are fronts for credit card thieves and others are
selling poor quality goods. Use Google to read reviews about the company. Check the
company’s social media account. Do they have a physical address? How long have they been in
business? Make sure you are dealing with a reputable site before making any payment.
3. Secured payment options.
Genuine and established sellers spend time and money to ensure their payment infrastructure is
secure. There are visible signs you can look out for to ensure a website is secure for payment.
For example, if there is a small padlock on display in the address bar or on your browser
window, you can be confident that the website uses encryption to scramble data so thieves
cannot access your financial information. The web address should start with https:// rather than
http – the “S” stands for “secure.” The site should also display a privacy statement to confirm
that they will protect your personal information and keep your financial data secure.
4. Look for a return policy.
Reputable websites include a clearly stated return policy on their page. While most companies
only offer a 14-day money back guarantee, at Israel Diamonds, we have extended our guarantee
so you can return the diamond up to 30 days after purchase!
Looking for affordable Israel Diamonds? Call Us!
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Tags: buy diamonds online, loose diamonds, certified diamonds
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Category: Diamonds
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