Find answers to all your questions about everything from the importance of a diamond cut, to color, clarity, carats and more. Learn about different diamond shapes, prices, and how you can save money without compromising on quality.

Diamond Cut

The most important characteristic when choosing a diamond.

Diamond Color

How to choose the best diamond color for you.

Diamond Clarity

Read all about the various diamond clarity grades.

Diamond Carat

The weight/size/price connection to know about when selecting your diamond.

Diamond Shape

From round to radiant by way of princess, oval, marquise unique shapes and more you won't find elsewhere.

The 4 Cs of Diamonds

A diamond definition and an overview of diamond cut, clarity, color and carat weight.

Diamond Certificates

Learn more about buying a loose diamond with or without certificate.


Find out more about diamonds from diamond organizations and leaders in the diamond industry worldwide.

GIA Certified Diamonds

GIA Certified Diamonds Provide Buyers Peace of Mind. Learn more.

GIA Certified Diamonds

Fancy Diamonds

Fancy diamonds possess a natural color other than colorless or white.
Fancy Diamonds

Diamond Pairs

Learn about how diamonds are matched and the most popular shapes.
Diamond Pairs

Diamond Price

How to understand diamond pricing and what wholesale really means to you.

Diamond Symmetry

What is It and Why Does It Matter?

Diamond Symmetry

Diamond Fluorescence

Fluorescence in a diamond describes the stone’s reaction to ultraviolet light. Learn more.
Diamond Fluorescence?

Calibrated Diamonds

Create a Stunning Presentation.

Calibrated Diamonds