Learn All About the 4 Cs of Buying a Diamond and More. Find answers to all your questions about everything from the importance of a diamond cut, to color, clarity, carats and more. Learn about different diamond shapes, prices, and how you can save money without compromising on quality.
The most important characteristic when choosing a diamond.
How to choose the best diamond color for you.
Read all about the various diamond clarity grades.
The weight/size/price connection to know about when selecting your diamond.
From round to radiant by way of princess, oval, marquise unique shapes and more you won't find elsewhere.
A diamond definition and an overview of diamond cut, clarity, color and carat weight.
Learn more about buying a loose diamond with or without certificate.
Find out more about diamonds from diamond organizations and leaders in the diamond industry worldwide.
GIA Certified Diamonds Provide Buyers Peace of Mind. Learn more.
Fancy diamonds possess a natural color other than colorless or white.
Learn about how diamonds are matched and the most popular shapes.
How to understand diamond pricing and what wholesale really means to you.
What is It and Why Does It Matter?
Fluorescence in a diamond describes the stone’s reaction to ultraviolet light. Learn more.
Create a Stunning Presentation.